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WooCommerce Dynamic Prices By User Role
Last Update: October 27, 2026
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Category: Free Download WordPress Theme & Plugin
WooCommerce Dynamic Pricing by User Role (also known as or associated with the name ROLEPRICEiT) is a solution that enables WooCommerce store owners to establish flexible pricing policies based on user roles.
Key Features
- Role-based pricing: Set specific prices for guest users, regular customers, wholesalers, B2B clients, or other custom-defined roles.
- Scope of application: Create pricing rules at the global (system-wide), category, individual product, or product variant level.
- Pricing adjustments: Apply fixed prices, or adjust prices by a specific monetary amount or a percentage (%).
- Quantity-based pricing (Tiered/Bulk pricing): Offer special pricing based on the quantity of products added to the shopping cart.
- Schedule promotions: Set start and end times (start/end dates, timeframes) for role-based discount programs.
- Hide prices or purchase buttons: Option to hide product prices or the “Add to cart” button for specific user groups, replacing them with custom text or links.
- Compatibility: Supports simple products, variable products, and grouped products; also works seamlessly with multi-currency features.
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