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WooCommerce Dynamic Prices By User Role

Last Update: October 27, 2026

Free!

WooCommerce Dynamic Pricing by User Role (also known as or associated with the name ROLEPRICEiT) is a solution that enables WooCommerce store owners to establish flexible pricing policies based on user roles.

Key Features

  • Role-based pricing: Set specific prices for guest users, regular customers, wholesalers, B2B clients, or other custom-defined roles.
  • Scope of application: Create pricing rules at the global (system-wide), category, individual product, or product variant level.
  • Pricing adjustments: Apply fixed prices, or adjust prices by a specific monetary amount or a percentage (%).
  • Quantity-based pricing (Tiered/Bulk pricing): Offer special pricing based on the quantity of products added to the shopping cart.
  • Schedule promotions: Set start and end times (start/end dates, timeframes) for role-based discount programs.
  • Hide prices or purchase buttons: Option to hide product prices or the “Add to cart” button for specific user groups, replacing them with custom text or links.
  • Compatibility: Supports simple products, variable products, and grouped products; also works seamlessly with multi-currency features.

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WooCommerce Dynamic Prices By User Role
WooCommerce Dynamic Prices By User Role

Free!

Free!

Version: v1.8
Developer: ithemelandco
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