PixelYourSite is a powerful and versatile tracking tool for WordPress that has evolved significantly since its inception in 2015 as a simple Facebook Pixel plugin. It now supports a wide range of tracking functionalities, making it an essential tool for online marketers looking to maximize their advertising performance across various platforms.
Key features:
- Facebook Pixel Integration: Easily add and manage the Facebook Pixel on your site to track key events, optimize ads, and retarget visitors.
- Google Analytics Integration: Integrate Google Analytics to track user behavior, monitor traffic sources, and gain insights into site performance.
- Enhanced eCommerce Tracking: Enable advanced eCommerce tracking for detailed reports on sales, product performance, and customer behavior.
- Conversion Tracking for Ads: Track conversions across multiple platforms, including Google Ads and Facebook Ads, to measure the effectiveness of your campaigns.
- Pinterest Tag Support: Add Pinterest tags to track events and optimize Pinterest ads, improving visibility and sales on the platform.
- Custom Event Tracking: Create and track custom events tailored to your specific business needs, providing deeper insights into user interactions.
- GDPR Compliance: Ensure your tracking practices are GDPR-compliant with built-in tools that help manage user consent and data privacy.
- WooCommerce Integration: Seamlessly integrate with WooCommerce to track important eCommerce events like product views, add-to-cart actions, and purchases.
- Automatic Event Tracking: Automatically track standard events such as page views, button clicks, and form submissions without needing to write any code.
- Advanced Matching: Use advanced matching to increase the accuracy of your Facebook Pixel by sending additional user data, such as email addresses and phone numbers.
- Google Ads Conversion Tracking: Integrate Google Ads conversion tracking to monitor and optimize your paid search campaigns effectively.
- Facebook Conversion API Support: Leverage Facebook’s Conversion API to improve data accuracy and maintain reliable tracking despite browser restrictions.
- Detailed Analytics Reports: Access comprehensive reports within the plugin, giving you a clear overview of your marketing performance across different platforms.
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