Google Tag Manager for WooCommerce is a plugin that integrates Google Tag Manager (GTM) with your WooCommerce store. It allows seamless tracking of user activities, eCommerce transactions, and customer behaviors by connecting GTM with Google Analytics, Facebook Pixel, and other marketing tools. This plugin is essential for improving marketing campaigns and understanding customer insights through advanced analytics.
Key Features:
- Enhanced eCommerce Tracking: Tracks product views, add-to-cart actions, checkouts, and purchases.
- Google Analytics Integration: Easily link GTM with Google Analytics for advanced data insights.
- Facebook Pixel Support: Integrates with Facebook Pixel to improve ad targeting and performance.
- Event Tracking: Tracks custom events like button clicks, form submissions, or video plays.
- Dynamic Remarketing Tags: Adds tags to enable Google Ads remarketing campaigns.
- User Role Tracking: Differentiate user behavior based on roles like guests, customers, or admins.
- GDPR Compliance: Ensures customer tracking adheres to data privacy regulations.
- Server-Side Tagging: Provides support for server-side tagging for more accurate data collection.
- Data Layer Customization: Allows adding custom variables to the data layer for advanced tracking needs.
- Multi-Currency Support: Handles currency conversions for accurate reporting in global stores.
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