Active Analytics WordPress Plugin

Active Analytics is a lightweight, privacy-focused WordPress plugin developed by getButterfly, designed to provide essential website analytics without relying on third-party services or cookies.

Key Features:

• First-Party Tracking: Utilizes only first-party tracking methods, ensuring data privacy and compliance with regulations like GDPR and CCPA.
• Ad-Blocker Resistance: Designed to function effectively even when visitors use ad-blockers, ensuring accurate data collection.
• User Journey Merging: Provides insights into individual user journeys, helping to understand visitor behavior and interactions on your site.
• Performance-Oriented: Built to be lightweight, minimizing impact on site performance while delivering accurate analytics.
• Plug-and-Play Installation: Requires no complex setup; simply install and activate to start collecting data immediately.